• Tell it like it is

S2, E1: Sole Mates | Tell it like it is

Picture this – its November 2019 and after months of research and product development, you finally launch a casual all-day sneaker brand targeted at men and then kaboom, covid strikes. Suddenly, no one is going to the office and much less needs shoes…what now?


Join Manisha Kadagathur in conversation with Utkarsh Biradar and Ganesh Balakrishnan of Flatheads.


In this episode, we unpack

  • The role of serendipity and the power of networks

  • How every crises is cue for an opportunity

  • How many shoes the average Indian male consumer has

  • The role of design and the building a brand

Listen to the full episode



Read the full transcript


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