Tell it like it is
S2, E1: Sole Mates | Tell it like it is
Picture this – its November 2019 and after months of research and product development, you finally launch a casual all-day sneaker brand targeted at men and then kaboom, covid strikes. Suddenly, no one is going to the office and much less needs shoes…what now?
Join Manisha Kadagathur in conversation with Utkarsh Biradar and Ganesh Balakrishnan of Flatheads.
In this episode, we unpack
The role of serendipity and the power of networks
How every crises is cue for an opportunity
How many shoes the average Indian male consumer has
The role of design and the building a brand
Listen to the full episode
Read the full transcript
Download PDF • 279KB